How to differentiate your firm or product
Competitive strategies are the method by which you achieve a competitive advantage in the market.
There are typically three types of competitive strategies that can be implemented. They are cost leadership, differentiation and a focus strategy. A mixture of two or more of these strategies is also possible depending on your business’ objectives and current market position.
When a firm sustains profits that exceeds the average for the industry, the firm is said to possess a competitive advantage over its rivals.
Our consultants work with you to build sustainable competitive advantages by determining resources and capabilities to achieve either a low cost structure or a differentiated product. It’s these resources and capabilities that forms a firm’s distinctive competencies which enable innovation, efficiency, quality, customer responsiveness, all of which can be leveraged to create a cost or differentiation advantage.